The Style Festival Presented By Refinery 29 And Simon Mall

The Style Festival made it's first stop at Brea Mall, on Saturday, June 20th, 2015. Right in the center of the mall, shoppers received a music festival fashion experience.
Style Festival attendees, enjoyed music from the Sound Stage. Browsed new looks from emerging fashion brands at the Style Stage.  Hair styling of the latest hair trend looks at music festivals, and Flash Tattoo trends, at the Beauty Stage. The DIY Stage, featured The Style Festival tour t-shirt, where shoppers customized distressed looks, ironed patches, buttoned and studded their shirts.


The DIY Stage, was a real popular attraction at the Style Festival.

Fashion and Lifestyle Blogger Vicky Penaloza, customizing her Style Festival Tee.


Shoppers at the DIY Stage having fun creating their own concert tee looks.

Emerging indie brands at the Style Stage also had national retail brands from Guess, Banana Republic, Ann Taylor, and H & M, compliment their styles.

Designers from Whimsy + Row Goods Co.


Fringe Benefits curated by Refinery29 from Bear Cat


Blossom Vintage with their mannequin and visual display.

The Nu Woman, featuring Hanna Hayes, also curated by Refinery29.

DJ providing music at Guess.


The Beauty Stage where pop up tattoos courtesy of Flash Tattoo, and hair stylists performing hair trends.


The Sound Stage where DJs played various genres of music.


Headlining performers, MS MR hit the stage and was a crowd show stopper. 

Style Festival attendees on both levels checking out the band.

Backstage picture shot.


The Style Festival is a fun shopping event of music festival fashion, coming soon to a Simon Mall near you: Austin, TX June 27th, Miami, FL July 11th, Philadelphia, PA July 25th, Burlington, MA August 1st, and D.C. August 8th. We would like to thank Simon Mall, and Refinery29, for giving us the VIP treatment, at the Style Festival.




















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